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Technomic study: Consumers want more sandwich variety
May 20, 2008
CHICAGO — New research from foodservice consultants Technomic has found that though preferences for traditional sandwiches remain strong, consumers are looking for greater variety in sandwich ingredients available from limited- and full-service restaurants. A survey of more than 1,500 consumers revealed that that 39 percent of those eating at LSRs and 51 percent at FSRs were not fully satisfied with available sandwich options, wanting new and unique ingredient offerings, flavors and combinations.
Among the more interesting findings of Technomics Sandwich Consumer Trend Report:
- Sandwiches continue to be a strong mainstay of restaurant fare, making up 31 percent of all limited-service restaurant entrees and 15 percent of entrees at full-service restaurants.
- Bold flavor profiles and the use of artisanal and premium breads, ingredients and sandwich spreads are growing trends in sandwich differentiation. The sandwich concept itself allows for a great deal of innovation as well as portability to meet the needs of consumers on the go.
- The sandwich segment is appealing to health-conscious consumers through offering high-quality, fresh, local and organic ingredients. Consumer interest in healthy sandwich ingredients continues to grow, with 44 percent of consumers wanting sandwiches made with locally-grown ingredients and 30 percent with organic ingredients.
Sandwiches, once viewed as lunch fare, are important to all dayparts. Toasted sandwiches and paninis are increasing in popularity as entrée options in the dinner daypart, while the portability of breakfast sandwiches boosts breakfast daypart sales. Sandwiches are also gaining ground in the growing away-from-home snacking segment.
In addition to extensive consumer and menu analysis, the report's Competitive Insights section examines 11 leading sandwich chains plus another seven leading chains that serve sandwiches but are not categorized within "sandwich." Click here to learn more about this reportwww.foodpubs.com.
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