News

sweetFrog expanding into Egypt

July 17, 2014

sweetFrog announced today plans to expand into Egypt. The company has signed a development agreement with Vantage Egypt for  Tourism & Entertainment, the Food and Beverage division of Halawa Group. The first two sweetFrog  locations are set to open in Cairo by the end of 2014.  

Vantage Egypt is a subsidiary of Halawa Group, one of the largest dairy producers in Egypt with over  6,000 employees, according to a news release. Vantage Egypt owns and operates several restaurant concepts and international brands in Egypt.  

"We are very excited to be partnering with Vantage Egypt and to have them representing the sweetFrog brand - they have substantial experience introducing successful international brands into the Egyptian  market, as well as developing and operating multi-unit food outlets," President Vance Spilman said in the release.

"We are delighted with sweetFrog’s accelerated growth across the U.S., which demonstrates ongoing strong demand for the brand, and we are very excited about the opportunity to bring the brand to the  Middle East," said Ashraf Galal, Managing Director of Vantage Egypt. "Egypt will be a fantastic market for  sweetFrog, the premium high quality product offering is unique and very relevant to our consumers who  are looking for a premium frozen yogurt in a family-friendly environment." 

sweetFrog is actively seeking qualified franchisees throughout the U.S., and master franchisees or country developers interested in regions abroad.