News

Sublime Doughnuts offering franchise discounts to vets

June 6, 2013

Sublime Doughnuts is launching VetForward, a program designed to provide financial assistance to veterans interested in becoming franchisees.

"I wanted to do more than bake a special doughnut," said Kamal Grant, Navy veteran and founder and executive chef of Sublime Doughnuts. "I wanted to really go back to the roots of why this event started and help veterans realize that business ownership is possible. With their discipline and acumen, veterans make ideal Sublime franchisees."

Beginning June 7, which is National Doughnut Day, Sublime Doughnuts introduces VetForward, a "pay it forward" program, whereby Grant contributes the first $5,000 to the second vet who signs on as a franchisee. That vet forwards the $5,000 on to the next vet and so on, keeping the franchisee fee at $20,000 for all vets. Each year, the program runs from National Doughnut Day through Veterans Day.

"We believe strongly that veterans have a place in the Sublime family," continues Grant. "A discount like this, along with a relatively low franchisee build-out, makes Sublime a very attractive career for veterans who often struggle to re-establish an economic base when they return from service."

Read more about operations management.