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Study: Starbucks closures had little consumer effect
March 11, 2008
Advertising Age: Although Starbucks did a great job of letting consumers know it was closing for three hours last month, it failed to communicate the most important part — why. At least that's the conclusion of one new study conducted by Aegis Group's research arm Synovate.
The study found in a survey of 1,000 consumers that 75 percent of respondents knew of the closing, but less than half knew why.
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