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Starbucks to sell drinks in Korean stores

February 12, 2014

Starbucks is selling an organic birch tree beverage in Korean department stores thanks to a deal it recently signed with Sealand Natural Resources, a product development company that manufactures, markets and sells functional beverages, and a Korean department store, Shinsegae Corporation.

The beverage, Sealand BIRK, will be sold with a Starbucks label in about 400 Korean stores, Lars Poulsen, CEO of Sealand Natural Resources, said in a company press release.

"Our agent in Korea, Mr. Jason Kim, with beverage distribution to over 800 stores throughout Korea, worked alongside our Sealand team during the execution of this exclusive agreement with Starbucks and Shinsegae Corporation, which has produced a fantastic result," he said. "We are very optimistic about the possibility of capitalizing on this relationship with Starbucks Corporation, not only for the vast network of international distribution possibilities but also because they have revolutionized the market with regard to premium beverages and we are proud to be associated with their name."

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