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Starbucks to launch smoothie line
July 13, 2008
MarketWatch: Starbucks Corp. has plans to launch a new line of smoothies, set to debutin some markets as early as next week. The line, called Vivanno, will come in two flavors, Orange Mango Banana and Chocolate Banana.
The move is part of a Starbucks push to find a sequel to its Frappuccino line of ice-blended drinks as it deals with slumping traffic in California and Florida, which together account for a third of its U.S. sales.
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