News

Starbucks to launch 'Coffee is Culinary' campaign

August 28, 2007

SEATTLE — Starbucks has announced it is collaborating with chef Marcus Samuelsson for its new campaign, "Coffee is Culinary."

Through a collaboration between Starbucks master blender Andrew Linnemann and Samuelsson, two coffee blends will be introduced this fall — the Starbucks Joya del Dia Blend, meaning "Jewel of the Day" and its Ubora Blend.

Each blend is set to pair with a new fall bakery item. The Chocolate Cinnamon Bread is complemented by the Joya del Dia Blend and the Caramelized Apple Pecan Coffee Cake's flavor is enhanced by the Ubora Blend.

Starbucks also will donate $1 to the U.S. Fund for UNICEF for every copy of Samuelsson's cookbook, "Discovery of a Continent: Foods, Flavors and Inspirations from Africa," sold in participating U.S. Starbucks locations during the promotion period, Aug. 28-Oct. 1, 2007, with a minimum donation of $50,000. Additionally, Samuelsson will be on a 10-city tour, visiting select Starbucks stores around the United States.