News

Starbucks Reserve Roastery New York open for business

December 17, 2018

The Starbucks Reserve Roastery New York, which opened its doors Dec. 14, offers unique features including an Arriviamo bar boasting a curated menu of coffee and tea cocktails.

The location, at 61 Ninth Ave. in the meatpacking district, marks the fourth Roastery and second location in the U.S. The other locations are in Seattle, Shanghai and Milan and future stores are planned for Tokyo and Chicago in 2019, according to a news release.

The nearly 23,000-square-foot store also offers freshly baked artisanal food from Milanese Princi bakery.

"We designed the Roastery as the pinnacle experience around all-things-coffee, and there is nothing else like it in the world. With premium coffees, teas, mixology and the iconic Milanese Princi Bakery, it serves as a Starbucks brand amplifier and a platform for future innovation," said Kevin Johnson, Starbucks CEO, in the release. "Beverages such as Draft Nitro, Cold Foam and the recent launch of Juniper Latte all began at the Roastery and have since been introduced to Starbucks locations around the world. It is the ultimate Starbucks Experience and an unforgettable way to connect with our customers."

Starbucks Reserve Roastery New York is a working coffee roastery, where Starbucks Master Roasters, will be small-batch roasting Starbucks rarest single-origin coffees and blends called Starbucks Reserve.

"New York is a hub to the world,” said Liz Muller, chief design officer of Starbucks, in the release. "It's an unbelievable place with such history. The meatpacking district has a fantastic history of industry, and the neighborhood has an electric energy; it is alive. We've designed a space where the excitement and dynamic activity of the neighborhood is mirrored in the Roastery. We want our customers to come in and feel very inspired."

There are two coffee bars which offer seven brewing methods, including pour over, Chemex, coffee press, siphon, espresso, Clover and cold brewing.
 

Guests can visit the coffee bar on the main level where baristas craft classic espresso beverages such as cappuccino, latte, cortado and specialty drinks such as whiskey barrel-aged cold brew, sparkling citrus espresso, nitro hopped apricot cold brew and rotating specials like the cardamom latte.

The Arriviamo Bar is inspired by the Italian tradition of aperitivo. This craft cocktail bar is located inside the Roastery where mixologists will serve cocktails and spiritfrees curated by award-winning mixologist Julia Momose featuring coffee and tea. The Arriviamo Bar will also serve a selection of beer, wine and classic cocktails.