News

Starbucks Refreshers make global debut

July 9, 2012

Starbucks Coffee Company has announced the availability of its handcrafted Starbucks Refreshers beverages. Customers can order Starbucks Refreshers beverages in Very Berry Hibiscus and Cool Lime flavors at participating Starbucks stores in the U.S. and Canada, as well as 15 markets internationally, including Brazil, UK/Ireland, France, Germany, Switzerland, Austria, China, Japan, South Korea, Philippines, Taiwan, Thailand, Singapore and Hong Kong.

The green coffee extract used in Starbucks Refreshers beverages is made from unroasted 100 percent arabica beans.

"Innovation is at the core of everything we do. As the coffee category continues to evolve, our customers expect more and we are committed to bringing uniquely relevant products to market," said Cliff Burrows, president Starbucks Americas. "The introduction of Starbucks Refreshers beverage platform, featuring green coffee extract, is an innovative extension of the coffee market and is the perfect solution for customers looking for a boost of natural energy and thirst-quenching, delicious refreshment."

On July 13 from 12-3 p.m. local time, customers can visit participating U.S. and Canada stores to receive a free 12-ounce Starbucks Refreshers beverage, while supplies last.

Starbucks Refreshers will be offered in multiple formats that include:

• Handcrafted Starbucks Refreshers beverages: Made with green coffee extract and real fruit juice to create a thirst-quenching, low calorie beverage, available in Very Berry Hibiscus with real berries and Cool Lime.
• Starbucks VIA Refreshers instant beverages: Starbucks VIA Refreshers, available in Very Berry Hibiscus and Cool Lime flavors at participating Starbucks company-operated and licensed stores in the U.S as well as Starbucksstore.com for $5.95 per 5-pack.
• Ready-to-Drink Starbucks Refreshers beverages: Available in lightly sparkling Raspberry Pomegranate, Strawberry Lemonade and Orange Melon flavors at select grocery locations in the U.S. and Starbucks stores in the U.S.

Read more about coffee and specialty beverage trends.