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Starbucks opens Military Community Stores

Starbucks has opened its first two Starbucks Military Community Stores at Joint Base Lewis-McChord near Tacoma, Washington and Joint Base San Antonio in Texas.

November 7, 2014

Starbucks has opened its first two Starbucks Military Community Stores at Joint Base Lewis-McChord near Tacoma, Washington and Joint Base San Antonio in Texas.

Starbucks plans to open three additional Military Community Stores on bases by 2018, and 12 Military Family Stores near bases through 2015.

A portion of the profits from the Military Community Stores will be donated to non-profit veterans' programs. The stores will emphasize Starbucks' veteran hiring efforts and relationships with veterans' service organizations. Store designs will also feature special murals and merchandise.

"At Starbucks, we honor the service and sacrifice of military families,” said John Kelly, Starbucks senior vice president, Global Responsibility and Public Policy, in a press release. “Starbucks Military Family Stores will support our mission of hiring and honoring veterans and military spouses and strengthening the customer experience in military communities.”

Other veteran support initiatives Starbucks has underway include:

• Hiring 10,000 veterans and active duty military spouses by 2018. So far, Starbucks has hired more than 1,000.
• Release of For Love of Country: What Our Veterans Can Teach Us About Citizenship, Heroism and Sacrifice, a new book by Starbucks CEO Howard Schultz and Rajiv Chandrasekaran.
• Sponsorship of The Concert For Valor, a live concert which will air on Veterans Day.
• Debut of Veterans Starbucks Card. For each Veterans Starbucks Card or Starbucks Card eGift purchased through Nov. 11, Starbucks will donate $5 to Onward Veterans.
• On Veterans Day, participating Starbucks locations in the US will offer a free tall (12 fl. oz.) hot brewed coffee to veterans, active duty service members and military spouses. Limit one per customer.