Marketing

Starbucks, Nestle advance global collaboration strategy

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July 27, 2021

Starbucks and Nestle are aiming to bring Starbucks ready-to-drink beverages to Southeast Asia, Oceania and Latin America.

The plan is the latest effort in the brands' three-year collaboration strategy and the companies expect to deliver the coffee drinks to the regions by 2022, according to a press release.

"We continue to strengthen our partnerships to extend the reach of the Starbucks brand globally. With its historical local footprint and exceptional execution capabilities, Nestlé is an ideal partner to help us develop and offer tailored Starbucks coffee beverages in these regions," Michael Conway, group president international and channel development, Starbucks, said in the release. "Our partnership has proven highly successful for both companies, and we are confident that this new collaboration will help us meet our customers' evolving needs."

Last year Starbucks product sales enjoyed double-digit organic growth compared to 2019, noted the release.

"Our partnership with Starbucks has confirmed Nestlé's leading position in the global coffee business," David Rennie, head of Nestlé Coffee Brands, said in the release. "With our expansion plans into RTD coffee, Nestlé will continue to build on its global leadership in coffee and will benefit from new growth opportunities in a segment that is developing rapidly and attracting new and younger consumers."

The strategy will initially deliver Starbucks' most popular products including Frappuccino and Doubleshot, rolled out across a variety of channels, including online platforms.