News

Starbucks moving Teavana to Seattle

July 18, 2014

The Seattle Times reported recently that Teavana’s corporate operations will move from Atlanta to Starbucks’ Seattle headquarters.

Ninety-nine people employed at the Atlanta location will be affected by the move. Some will relocate to Seattle, others will remain in Atlanta for the next year or two, and others will be let go. From the story:

The cross-country move comes as Starbucks seeks to turn its 2012 acquisition of Teavana, for which it paid $620 million in cash, into its main vehicle to pursue the market for the world’s second-most-consumed beverage after water.

Tea, which is drunk throughout the day (as opposed to coffee, which is mainly a morning beverage in the U.S.) is also key to squeezing more revenue out of Starbucks’ existing footprint.