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Starbucks invests $100M in Valor Siren Ventures

March 21, 2019

Starbucks is a $100 million investor in Valor Sire Ventures, a fund focused on supporting companies developing tech, products and solutions relating to retail and food.

It is the first fund investment of its kind for Starbucks, according to a press release. The fund, managed by Valor Equity Partners, aims to raise an additional $300 million in the coming months from other strategic partners and key institutional investors.

Starbucks will explore direct commercial arrangements with these start-ups, according to the release.

"We believe that innovative ideas are fuel for the future, and we continue to build on this heritage inside our company across beverage, experiential retail, and our digital flywheel," said Starbucks President and CEO Kevin Johnson, in the release. "At the same time, and with an eye toward accelerating our innovation agenda, we are inspired by, and want to support the creative, entrepreneurial businesses of tomorrow with whom we may explore commercial relationships down the road. This new partnership with Valor presents exciting opportunities, not only for these startups but also for Starbucks, as we build an enduring company for decades to come."