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Starbucks has blonde ambition

October 18, 2011

Starbucks is going Blonde. The coffee giant has announced that it has created a lighter blend called Blonde Roast to join its current lineup of medium and dark roasts.

"We explored more than 80 recipes before we selected the final coffees for Starbucks Blonde Roast," Dub H., senior vice president of coffee, wrote in a blog on Starbucks.com "

The new coffees included in this category are Starbucks Veranda Blend, Starbucks Willow Blend, Decaf Starbucks Willow Blend and Starbucks VIA Ready Brew Veranda Blend. They will be available by January throughout retail and grocery stores in the U.S. and Canada.

"I am incredibly proud of the diligent work our green coffee team and master roasters have gone through to ensure that Starbucks Blonde Roast embodies the same quality that our other coffees share," the coffee senior vice president wrote. "I look forward to hearing your comments and thoughts around these new coffees."

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