News
Starbucks, Global Green USA launch Planet Green Game
April 8, 2007
SEATTLE — Starbucks Corp. and Global Green USA have teamed up to encourage individuals to "click, play and learn" about global climate change and smart solutions with the launch of Planet Green Game.
Through the online game – located atwww.planetgreengame.com– players can explore a virtual world and learn how everyday decisions by individuals, cities, schools and businesses can impact the climate and environment.
"We hope Planet Green Game illuminates the climate issue for players and inspires them to be part of the solution through simple changes to their everyday decisions," said Ben Packard, director of Environmental Affairs for Starbucks. "As one of Starbucks many environmental efforts, Planet Green Game reflects our commitment to contributing positively to the environment and we hope our customers will learn what they can do to help."
In Planet Green Game, players select a digital character to explore Evergreen, a fictional city, with six landmarks. Players can choose their mode of transportation and explore these destinations and throughout their journey, learn about environmental factoids and tips that can be incorporated into their daily lives – whether it's properly servicing a car for improved fuel efficiency or learning techniques to influence local public officials and corporate decision makers.
Two bonus destinations include a virtual movie theater and Starbucks store. At the Planet Green Game movie theater, "green" short films from the Gen Art online movie festival will be screened 24 hours a day. The virtual Starbucks store will also give players the opportunity to vote on environmental priorities the company should consider focusing on and email feedback that will be shared with members of the Corporate Social Responsibility executive team.
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