News

Starbucks extends VIA offering, product footprint

January 3, 2011

Building on the momentum of the Starbucks VIAReady Brew product line, Starbucks has announced the availability of Starbucks VIAFrench Roast in all U.S. and Canada Starbucks stores.

“StarbucksFrench Roast is our best selling coffee and we are pleased to offer the same great quality and taste in a single premium cup,” said Annie Young-Scrivner, Starbucks global chief marketing officer. “Starbucks VIAFrench Roast will be available for our customers to enjoy at home, at work or on-the-go – anytime, anywhere.”

Starbucks VIAReady Brew French Roast is a special blend of intense, smoky flavors, and is made using 100 percent high-quality arabica beans. Starbucks VIAFrench Roast isis pre-portioned into single-serve packets – just add hot water. The suggested retail price is $9.95 (U.S.) and $11.95 (CAN) for a 12-pack. 

To help customers ease into the New Year, from Jan. 4-10, customers can get any breakfast sandwich for just $2 (plus tax) with the purchase of any handcrafted Starbucksbeverage at participating U.S. stores. Customers can choose from a variety of sandwiches, including the Bacon, Egg & Gouda and the new Veggie, Egg & Monterey Jack.