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Starbucks debuts chocolate line
March 3, 2008
SEATTLE — Starbucks Coffee Co. has unvelied Starbucks Chocolate — a new portfolio of artisan-style chocolate inspired by Starbucks coffee, Tazo tea and other authentic coffeehouse flavors.
The collection, created using the expertise of Artisan Confections Company, a wholly owned subsidiary of The Hershey Company, includes: signature dark, mocha and milk chocolate bars and tasting squares; Tazo Chai, Passion and Citron tea-infused chocolate tasting squares; Caffè Mocha, Chai, Espresso, Caramel Macchiato and Madagascar Vanilla Bean Truffles; and Milk Chocolate Covered Caffè Verona Coffee Beans.
"Chocolate has always been a special part of the coffeehouse experience," said Wendy Piñero, vice president, consumer products, Starbucks Coffee Company. "We are excited to extend the Starbucks Experience into the world of premium chocolates with the same passion and care as we do our specialty coffees."
Available nationwide, Starbucks Chocolate retails for $2.99 and up, and will be sold at grocery, mass retailers, club and drugstores. The Starbucks Chocolate portfolio will not be available in Starbucks stores at this time.
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