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Starbucks continues Southeast Asian grind

April 8, 2013

Starbucks will open another 100 new stores in Indonesia over the next three years and another 100 stores in the Philippines over the next four years, said Howard Schultz, Starbucks chairman, president and CEO, who last week traveled to Indonesia and the Philippines to visit with employees and customers there.

"With a population of more than 600 million people, an emerging middle class that is driving strong consumption and a robust and resilient economy, Southeast Asia presents a compelling growth opportunity for Starbucks," he said.

Starbucks entered Southeast Asia in 1996, with its first store in Singapore. The company currently operates more than 700 stores across six countries, including Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

"Never before have Starbucks prospects in this region been so exciting. As we ramp up our ambitious, yet disciplined, growth momentum across Southeast Asia, we will continue to build the Starbucks brand through the lens of humanity — supporting local coffee farmers and the neighborhoods we serve, while also investing in the growth and development of our partners," Schultz said.

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