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Starbucks concept store is an 'Espresso Shot'

Starbucks is opening its first-ever express format store at 14 Wall Street, across from the New York Stock Exchange.

May 5, 2015

Starbucks is opening its first-ever express format store at 14 Wall Street, across from the New York Stock Exchange. Traditional Starbucks stores are designed in layers, the company said in a release, "integrating community gathering spaces and working environments, all in one location." The new express format store will be a streamlined customer experience.

"This location on Wall Street was intentionally designed to take what's at the heart of our cafés and distill that for a smaller space," Bill Sleeth, Starbucks vice president for store design, said in a statement. "It is the perfect example of how to balance high design, attention to detail and efficiency, while maintaining what is unique to who we are – our coffee and the connection between our customers and partners."

This pilot project is tailored for customers on-the-go who want Starbucks products efficiently, the release said. The concept store was built in a 538 square-foot location, a compact space that Starbucks calls an "espresso shot" version of its regular stores.

"It was a small space so it was important that we keep it as open as possible," Starbucks senior architectural designer John Park said in a statement. "The bar is low and kitchen framed wide, like a show kitchen, so our partners are able to interact with customers from every point in the space."