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Starbucks Coffee adding books to retail offerings

August 7, 2006

SeattleTimes: Starbucks Coffee is extending its retail line to include a new book beginning in October. "For One More Day," is the latest novel from Mitch Albom, author of the best-selling memoir "Tuesdays with Morrie." The campaign marks the latest effort by Starbucks to connect its customers with entertainment recommendations, where it has compiled a mixed record.
 
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