Starbucks Coffee adding books to retail offerings
August 7, 2006
SeattleTimes: Starbucks Coffee is extending its retail line to include a new book beginning in October. "For One More Day," is the latest novel from Mitch Albom, author of the best-selling memoir "Tuesdays with Morrie." The campaign marks the latest effort by Starbucks to connect its customers with entertainment recommendations, where it has compiled a mixed record.