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Starbucks China opens new reserve store, rolls out partner exchange program

The Chengdu Taikoo Li store features Sichuan-inspired tiles, silk artwork by local craftsmen, and a warm wood tone interior similar to the materials used in the recent refurbishment of the nearby historic Daci Temple.

December 18, 2014

Starbucks China has opened a new flagship store in Chengdu Taikoo Li and rolled out a Talent Exchange Program for partners.

The Chengdu Taikoo Li store features Sichuan-inspired tiles, silk artwork by local craftsmen, and a warm wood tone interior similar to the materials used in the recent refurbishment of the nearby historic Daci Temple, a key cultural landmark in Chengdu.

The flagship store will serve Starbucks Reserve Coffee, small-lot Arabica coffees from around the world. It is the eighth Reserve store to open in China.

All partners at the store are Starbucks Coffee Masters. These baristas have completed a certification process and have the distinguished Black Apron following intensive coffee skills and knowledge training. Currently, there are 6,000 Coffee Masters in China.

"The store is the first flagship store in our fast-growing China Southwest and Central region and reflects on our coffee passion," said Starbucks China President Belinda Wong in a company press release. "This is a reflection of our continued focus to highlight our coffee passion and create a locally-relevant Starbucks Experience through each moment of connection for our customers."

In 2015, eligible Starbucks partners will also have the opportunity to apply for a work exchange program within China or internationally. Singapore will be the first international location to participate in the work exchange program with Starbucks China and the company is working to expand the program across other Starbucks markets.