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Starbucks building venti-sized NYC roastery

The roastery will open in 2018, and will be similar to the first Starbucks Reserve Roastery and Tasting Room that debuted in Seattle in 2014.

April 6, 2016

Starbucks is building a 170,000-square-foot, nine-story roastery in New York City. In the heart of the Meatpacking District at 61 Ninth Ave., the roastery will open in 2018, and will be similar to the first Starbucks Reserve Roastery and Tasting Room that debuted in  2014, in Seattle, according to a company press release.

"Our Seattle Roastery experience created something that had never been done before, transforming a retail environment into something far beyond just a coffee shop and into the single best retail experience of any kind," said Howard Schultz, chairman and CEO. "In New York, we want to take elements from what we originally created and build something even bigger and bolder, celebrating coffee and craft in a completely unique and differentiated way. We want this experience to tell our customers that we're coming to Broadway."

The New York Roastery experience will build upon everything Starbucks has learned from integrating coffee roasting, manufacturing, education and retail, while ensuring an experience that is locally relevant to the market, Howard said.

Arthur Rubinfeld, chief creative officer and president of Starbucks Global Innovation, and Liz Muller, VP of Starbucks creative and global design, will lead the project, working with Vornado Realty Trust and Aurora Capital.