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Starbucks announces fall menu additions

Starbucks Coffee Company announced its popular fall Pumpkin Spice Latte , Teavana Oprah Chai Tea Latte and Salted Caramel Mocha offerings will return to its menu on Sept. 2.

August 28, 2014

Starbucks Coffee Company announced its popular fall Pumpkin Spice Latte , Teavana Oprah Chai Tea Latte and Salted Caramel Mocha offerings will return to its menu on Sept. 2.

"Our customers tell us that their first sip of Pumpkin Spice Latte signals the onset of the fall season," said Cliff Burrows, group president, U.S., Americas, and Teavana, in a company press release. "The fanfare and excitement amongst our customers and partners surrounding its onset each year is extraordinary to witness, and we're pleased to be able to give a sneak preview of this beloved beverage ahead of the official Fall launch in September. Our stores are a gathering place to re-connect and re-establish routines – especially during this time of year – and we’re humbled to be a part of that experience."

Starbucks offered customers the chance to gain early access to its Pumpkin Spice Latte through a special online experience.

Starbucks used a newly-created @TheRealPSL twitter account to drive a "Spot the Spice" challenge. The online scavenger hunt led followers through a series of daily clues, which concluded Monday with the final clue. A secret passcode, "FIRST PSL," allows customers to "unlock" their store to get the beverage a week early. Customers can provide the password to baristas to gain early access to order a Pumpkin Spice Latte through Aug. 29.

Pumpkin Spice Latte, which is Starbucks top-selling season beverage, generates 3,000 tweets per day during months when it is available.

"We know this cherished beverage is one that Starbucks customers wait for with anticipation all year, so this year's online scavenger hunt was a fitting way to give our most fanatical Pumpkin Spice Latte fans an opportunity to unlock their store and enjoy this seasonal favorite before it officially launches across the country," said Alexandra Wheeler, vice president, Starbucks Global Digital Marketing, in the release.

Starbucks will also add Pumpkin Scone, Pumpkin Cream Cheese Muffin, and Washington Apple Pound Cake to its fall menu.

Also returning to coffee offerings is Starbucks Anniversary Blend, available in whole bean, K-Cup Packs and Verismo pods.

Starbucks will also add a new Fall Blend available exclusively in grocery stores for a limited time.