News

Spicy Pickle takes on Middle East

October 16, 2011

Spicy Pickle Sandwich Company is taking on the Middle East. Spicy Pickle Franchising Inc. will open seven locations in the State of Qatar next year under the ownership of Salma Maher and Hanan El Basha, owners of Food Fabulous.

Representing the company's first foray into the Middle East region, the first Spicy Pickle location in Doha, Qatar is scheduled to open for business in April 2012.

"We are very fortunate to have found really great partners to launch our Middle East expansion plan," said Mark Laramie, Spicy Pickle's CEO. "We have been working diligently for the last year preparing for this exciting growth opportunity. This part of the Middle East, particularly Doha, Qatar, is a great place for Spicy Pickle expansion, and we expect our development there to accelerate existing interest in the surrounding region.

"With the ongoing surge in growth in the state and the awarding of the 2022 FIFA World Cup, Qatar's consumer outlook remains positive over the next 10 years. Many believe Qatar could challenge the UAE (especially Dubai) as the Gulf region's most exciting consumer market," added Maher.