News

Smoothie King targets St. Louis for franchise growth

April 22, 2013

Smoothie King Franchises Inc. announced it is targeting St. Louis for franchise expansion. To fuel development, Smoothie King is offering candidates 40 percent off its initial franchise fee for the first 40 agreements of 2013 — a savings of $10,000.

Since the start of the year, nine new franchisees have taken advantage of the incentive program, in addition to 38 existing franchisees that have committed to opening their additional units this year.

"Smoothie King continues to experience tremendous growth, with 27 new U.S. openings planned through July 2013," said CEO Wan Kim. "We are confident that our brand has great potential for further development in St. Louis and look forward to building a stronger presence in the area."

The New Orleans-based chain currently has eight stores in St. Louis and plans to develop an additional 25 locations in the market throughout the next five years.

Smoothie King plans to add 1,000 new franchised and corporate locations domestically in the next five years.

Read more about franchising and growth.