News

Smashburger now offering gluten-free buns

May 13, 2014

Smashburger announced a new partnership with Udi’s Gluten Free to rollout out a gluten-free bun option at all U.S. Smashburger locations. According to a news release, Smashburger will now be one of Udi’s top foodservice accounts, including other top retail clients such as Whole Foods, Trader Joes and Target.

Udi’s Gluten Free is a division of Boulder Brands Inc., based out of Colorado.

“Practicing a gluten-free diet is an emerging consumer trend, and Udi's is the clear quality leader in the gluten-free category,” Smashburger Founder and chief concept officer Tom Ryan said in the release. “The addition of Udi’s gluten-free buns fits in well with our strategy of marketing to consumers looking for gluten-free menu options.”