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Smashburger launches Windy City burger nationwide

September 25, 2011

Smashburger has announced that its Chicago-inspired Windy City burger will roll out to restaurants nationwide for a limited time -- from today through Oct. 30.

The Windy City burger features 100-percent Certified Angus Beef topped with layers of melted cheddar cheese, haystack onions, lettuce, tomato and Gulden’s spicy mustard on a hand-cut pretzel roll.

Until now, the Windy City burger was only found on Smashburger menus in Chicago, but consumer interest in local recipes from other cities inspired Smashburger to take the burger national.

In conjunction with the limited time offering, Smashburger will launch its ‘Win a Taste Bud Tour of Chicago’ sweepstakes in which Smashburger guests can enter to win a free trip to Chicago.  The prize package includes airfare for two, a two-night stay in a luxury hotel and $1,000 in spending cash to explore the tastes and flavors of Chicago.  To enter, Smashfans can make a purchase at any Smashburger nationwide from now through Oct. 30, 2011, and enter the validation code found on the bottom of their dining receipt at Smashburger.com/Chicago. From the registered entries, one winner will be selected. During each week of the Windy City burger’s stay, participants also will be entered to win Smashburger coupons and one Smashfan will be chosen to receive free Smashburger for a year.

“In every market we enter, we take the time to create a unique burger experience for that city that incorporates local taste preferences and our Windy City burger has been particularly successful in its hometown of Chicago,” said Tom Ryan, founder and chief concept officer of Smashburger.  “We received great feedback from our guests after rolling out our Sin City burger as a national limited time offer last spring, and we’re eager to give them another chance to enjoy a local favorite from another city.”

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