News

Smashburger hires Merlot Marketing for Sacramento launch

January 28, 2010

Merlot Marketing Inc., a full-service marketing agency, has been tapped to support the opening of Smashburger locations in the Sacramento, Calif., markets.

Merlot Marketing will be responsible for introducing the Smashburger brand to the area by coordinating and managing grand opening events for each of the new restaurant locations, spearheading local social media outreach and performing on-going public relations activities and promotions.

"Merlot Marketing is thrilled to have the opportunity to work with a brand like Smashburger," Merlot Markting president/CEO Debi Hammond said in a news release. "Given the company's commitment to quality, freshness and creative menu options, Smashburger is sure to become the Sacramento region's favorite burger."