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Shane's Rib Shack names new agencies of record
March 16, 2008
ATLANTA — McDonough, Ga.-based Shane's Rib Shack has announced the selection of two big-brand agencies to take its marketing and customer experience to the next level. Miller Zell and Momentum Worldwide have been named as Shane's agencies of record.
Both agencies work closely with The Coca-Cola Company, as well as other Americana iconic brands such as General Motors, Anheuser-Busch, Kraft and Johnson & Johnson.
Miller Zell, an Atlanta-based international retail-marketing agency, will concentrate on developing a complete retail-communications program designed to enhance the overall in-store experience, driving home Shane's genuine personality — from the menu board to the beverage area — across the total environment.
Global marketing-services agency Momentum Worldwide, an Interpublic company based in New York, will lead creative development including outdoor, print, radio, digital and nontraditional executions, as well as retail marketing promotions. Shane's most recently worked with Momentum Worldwide to develop an outdoor campaign, a first for the concept.
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