News

Seattle's Best finds growth in office coffee category

November 3, 2011

Seattle’s Best Coffee, part of Starbucks Corporation, showed double-digit growth in the office coffee marketplace during the last year, thanks to additional partnerships with corporate offices, commercial spaces and government buildings.

The Seattle’s Best Coffee growth in the office coffee category is significant in that it counters the trend of the overall market. According to industry research firm Technomic, the office coffee services segment contracted by 2.5 percent from 2010 to 2011. During the same period, Seattle’s Best Coffee volume increased more than 12 percent.

For Seattle’s Best Coffee, the office coffee category represents another opportunity to extend brand exposure and complement its presence beyond the 50,000 locations where a cup of Seattle’s Best Coffee is available.

Single-cup systems drive demand

The evolution of single-cup machines has broadened the options for companies that want to serve fresh premium coffee in their locations. Seattle’s Best uses a single-cup machine called the Seattle’s Best Coffee Premium Brewer, which features the familiar Seattle’s Best Coffee brand and delivers a high quality and consistent experience that is important to maintaining premium quality.

“The time is right for a brand like Seattle’s Best Coffee to win in the workplace because our premium coffee is an easy and affordable way for companies to deliver an extra perk to employees,” said Chris Bruzzo, chief marketing officer of Seattle’s Best Coffee. “Giving more people the opportunity to enjoy great coffee, especially in new and different locations where it traditionally has been hard to find, is the key to our brand’s continued growth and success.”

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