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Seattle's Best Coffee launches ready-to-drink coffees

January 12, 2010

Seattle's Best Coffee has announced that it has entered the $1.4 billion ready-to-drink coffee category in the United States with a new line of Seattle's Best Coffee-branded iced latte coffee drinks. Through the North American Coffee Partnership (NACP), a joint venture between Starbucks Corp. and Pepsi-Cola North America Beverages, the new ready-to-drink coffees will be available in major grocery, convenience and other retail stores, initially in the Western United States.

The new Seattle's Best Coffee Iced Latte drinks are inspired by the handcrafted versions of guest favorite lattes, available in the cafes. These beverages are available in Iced Latte, Iced Vanilla Latte and Iced Mocha flavors and have a suggested retail price of $1.49 for a single can and $4.99 for a four-pack. Consumers may purchase the coffees initially at major grocery, convenience and other retail stores in Arizona, California, Nevada, Oregon, and Washington.