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Seattle's Best brews Burger King coffee deal
February 16, 2010
Burger King Corp. and Seattle's Best Coffee, part of the Starbucks Corporation family of brands, have announced they have signed an agreement to bring Seattle's Best Coffee to approximately 7,250 Burger King restaurants across the United States. The rollout is expected to take effect by September 2010.
Burger King restaurants will offer freshly Seattle's Best Blend coffee, hot or iced, with optional vanilla or mocha flavor and whipped topping, at a suggested retail price of $1 to $2.79.
"With over 40 years of heritage in premium coffee, Seattle's Best Coffee brings a high-quality, great tasting cup of coffee to Burger King restaurant guests in the U.S.," said John Schaufelberger, senior vice president, global product marketing and innovation for Burger King Corp. "The addition of Seattle's Best Coffee expands on our 'have it your way' brand promise by offering our guests even more beverage options and strengthens our ability to remain competitive in a continuously changing industry."
Seattle's Best Coffee will replace Burger King Corp.'s current BK JOE coffee program.
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