News

Schlotzsky’s diner wins Route 66 promo, Chevy Camaro

March 10, 2011

In August, Schlotzsky’s Deli launched a fall promotion offering three new limited-time-only sandwiches and a chance to win a classic American car – a 2011 Chevy Camaro.

The company has announced that Lindsey Lang of Auburn, Wash., is the winner of its Route 66 contest and the 2011 Chevy Camaro.

“I was in shock when I found out I won the car. This isn’t the type of thing that happens every day,” Lang said. “I’m so grateful to Schlotzsky’s for the car and I am excited to hop in my brand new Camaro and cruise down to the Schlotzsky’s in Bend, Oregon.”

During the “Pick Your Chicks on Route 66” fall promotion, Schlotzsky’s took the road west and designed three new sandwiches, the Santa Fe Chick, Sedona Chick and California Chick, each featuring ingredients inspired by their individual regions.

“Our guests demonstrated a passion for the history behind Route 66 and an appreciation for the regional flavors featured in each limited-time-only sandwich,” said Kelly Roddy, president of Schlotzsky’s. “We are excited to present Lindsey Lang with a car that reflects the style and persona of Route 66, the Chevy Camaro.”

During the promotion, Schlotzsky’s increased its Bun & Fun eClub membership by 16 percent. Bun & Fun eClub members receive special offers and alerts from Schlotzsky’s, including information on Schlotzsky’s limited-time-only offers, and special offers that include coupons, a free sandwich on guests' birthdays and other offers.