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Schlotzsky’s adds three chicken sandwich LTOs
September 2, 2010
As the weather cools down, Schlotzsky's Route 66 promotion is winding its way toward California, with the offering of three new limited-time-only signature sandwiches and a chance to win a 2011 Chevy Camaro.
After the initial leg, which was the most successful summer promotion in company history, Schlotzsky's will extend its trip down Route 66, a promotion that introduced new signature sandwiches each with flavors influenced by cities along the route.
“Our guests demonstrated a passion for the history behind Route 66 and an appreciation for the regional flavors featured in each sandwich, so without question, we decided to extend the promotion and continue our trip down Route 66,” said Kelly Roddy, president of Schlotzsky’s. “To help celebrate this historic stretch of highway, we chose to give away a car that reflects the style and persona of Route 66, the Chevy Camaro.”
The Route 66 promotion, “Pick Your Chicks on Route 66,” began August 30. On this stretch, Schlotzsky’s three new sandwiches include the Santa Fe Chick, Sedona Chick and California Chick, each featuring ingredients inspired by their region.
To enter for a chance to win the 2011 Chevy Camaro, guests can visit www.PickYourChicks66.com and sign up for Schlotzsky’s Bun & Fun eClub. In addition to the grand prize winner, Schlotzsky’s will award 300 participants with a $5 Schlotzsky’s gift card. The grand prize drawing will be held on or around November 29.
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