News

Sara Lee debuts sustainable coffee in U.S.

March 30, 2008

DOWNERS GROVE, Ill. — Sara Lee Foodservice has announced it is introducing Good Origin sustainable coffee to the U.S. market.

Sara Lee is the world's largest buyer of UTZ Certified Good Inside sustainable coffee. Sara Lee has increased its sustainable coffee volumes from 2,500 tons in 2004 to the 20,000 tons it has committed to procure in 2008. Sara Lee has introduced its Good Origin brand in countries such as the Netherlands, the United Kingdom and Denmark.

The new UTZ Certified Good Inside coffee is available in three varieties under the Good Origin Premium label: Moyobamba Peru, Terrenos Gemelos and Copita Madura Decaf; and three varieties under the Good Origin Gourmet label: Pluma de Oaxaca, Tres Joyas and Copa Oscura Decaf.