News

San Fran fast casual perks up loyalty program

May 8, 2013

San Francisco-based The Melt recently tapped Perka to power its integrated customer rewards program, The Melt Perks. Customers, who prepay on The Melt website or by using a smartphone, are able to pick up a freshly cooked meal by scanning a code at any The Melt store or mobile bus location. Regular guests that place orders using the app or website will receive their 10th order free automatically, conveniently and without punch cards.

"When it comes to innovations in customer engagement, it's the newer, rapidly expanding companies like The Melt that are setting the pace for the rest of the industry," said Alan Chung, CEO of Perka. "The Melt was able to quickly enhance its own unique customer experience by including popular Perka loyalty features. This complete mobile loyalty solution delivers instant enterprise value, and goes far beyond simple punch card replacements."

Restaurants and retail businesses that build customer loyalty experiences upon the Perka enterprise platform are able to extend functionality beyond a standard Perka loyalty subscription, Chung said. Customization of customer tiers, additional reward types, transaction reporting and communication features may all be tailored to specific business requirements. In addition, companies such as The Melt use the Perka open developer API directly from within their own specialized POS and ordering systems, providing a seamless association between purchases and individual customers, he said.

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