News

Salsarita's and PuckerButt team for 'World's Hottest Burrito'

February 25, 2014

Salsarita's Fresh Cantina and the PuckerButt Pepper Company have teamed up to create the "World's Hottest Burrito," according to a news release from the companies.

The new menu item, featuring Smokin' Ed's Carolina Reaper, the Guinness World Record Holder for Hottest Chile Pepper, is now available at 11 Charlotte, N.C.-area locations for a six-week trial period.

Developed by Salsarita's Menu Development Manager, Chef Tom LaFauci, and tested in focus groups, the "World's Hottest Burrito" contains freshly grilled chicken, black beans, rice, Pueblo Corn Salsa, tomatoes, cilantro and one teaspoon of Smokin' Ed's Carolina Reaper pepper mash, the release said.

"When we heard the world's hottest chile pepper was grown right here in the Carolinas, we knew we needed to team up with PuckerButt for a hot new menu item," said Yanira Castro, director of marketing for Salsarita's Fresh Cantina. "We expect the World's Hottest Burrito will be an instant favorite for those who can handle the heat."

Half of each sale of the $12.99 burrito sale will benefit Dove's Nest, the Charlotte Rescue Mission's charity initiative, helping motivate at-risk women to make major life changes, according to the release.