News

Salata enters franchising deal with HIG

February 6, 2017

Salata is putting down roots in Atlanta via a franchise deal to open up to 20 restaurants with Unbeleafable Holdings, a subsidiary of Henry Investment Group.

"We believe Atlanta is a prime market for the Salata brand," David Henry, owner of HIG, said in a press release. "There' a growing number of health-conscious consumers who want fresh, healthy and quick dining options at a great price, and that's exactly who Salata caters to."

The HIG group owns locations of El Pollo Loco in Texas and Tropical Smoothie Café in Texas, Oklahoma and Arkansas.

"Atlanta is one of the most dynamic cities in the country, and I have no doubt the Salata brand will be well received there," Berge Simonian, Salata CEO, said in the release.

HIG's first location will be in Atlanta's Atlantic Station, according to the release.