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Salad Creations launches Sensible Sizing menu
May 21, 2008
FT. LAUDERDALE, Fla. — Salad Creations has announced the launch of its new Sensible Sizing menu.
The menu features a full line of smaller portioned Jr.Creation salads that include all 11 of Salad Creations' featured items such as the Heart Lover, Chinese Chopstick and Wild Alaskan Salmon salads. Junior Creations also are available as a "Create Your Own", where guests can choose up to four throw-ins from more than 40 ingredients. Jr.Creation Salads begin at $4.99 compared to the franchise's larger FullCreation Salad, which starts at $5.99.
The national launch of the Sensible Sizing menu was a result of a seven-market test earlier this year which produced a more than 90 percent approval rating for the Jr.Creation Salad's taste, portion size, appearance and quality of ingredients. Additionally, 97 percent of guests also planned to re-order the Jr.Creation size due to its overall value.
According to the NPD Group's "Fast Check" Custom Study from February 2008, 24 percent of people are ordering less-expensive entrees and 25 percent of people are more likely to order value-driven items.
In addition to the "Create Your Own Salad" option, Salad Creations also offers more than 10 featured salads and a variety of daily soup specials and fresh wraps.
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