News

Rubio’s signs technology deal with Radiant Systems

June 20, 2011

Radiant Systems Inc. has signed a new agreement with Rubio’s Fresh Mexican Grill to implement the Aloha solution and Radiant hardware across many of its sites in 2011. Rubio’s will take advantage of the full breadth of the solution, including its back office, point of sale (POS), kitchen, above-store management and marketing modules.

“When we started our search for a new technology provider, it was important to find a solution that could reduce labor and food costs and also provide a platform to connect with customers through future marketing programs,” said Marc Simon, president and CEO at Rubio’s Fresh Mexican Grill. “Aloha’s back office applications will help us drive operational, scheduling and inventory efficiencies across our locations by providing immediate and actionable data for practical decision-making.”

Rubio’s will leverage Aloha’s takeout application to increase customer convenience and drive additional sales by capturing and quickly processing call-ahead and catering orders. The company also plans to launch a loyalty program in the future, and Aloha’s marketing capabilities will enable it to easily integrate this program into its core POS. The ability to extract and analyze customer loyalty information and purchase history will help the restaurant chain sharpen its focus on customer satisfaction.