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Rubio's Fresh Mexican Grill(R) now open at Barona Valley Ranch Resort

Grand Opening at Casino Resort Marks a First for the Fast-and-Fresh Mexican Restaurant.

October 14, 2005

 
SAN DIEGO, Oct 14, 2005 (BUSINESS WIRE) --Barona Valley Ranch Resort & Casino, the premier luxury gaming destination in Southern California, today announced the grand opening of Rubio's Fresh Mexican Grill(R) (RUBO). Rubio's(R) has joined the award-winning resort's collection of restaurants, marking its first foray into a casino resort.

"We are delighted to be part of Barona's world-class resort and casino," said Sheri Miksa, president and chief executive officer, Rubio's Restaurants, Inc. "As one of Southern California's top destinations, Barona provides us the opportunity to not only serve our existing Rubio's fan base, but also introduce our legendary food, salsas, and sauces to many new guests."

Rubio's occupies a newly designed space, with decor accents reminiscent of the Baja experience, in Barona's existing food court located on the casino floor. The restaurant's menu features the world-famous original fish taco as well as Rubio's other flavorful tacos including the signature street tacos(SM), seafood, chicken and steak burritos plus four flavorful breakfast burritos, fresh salads, and of course, Rubio's freshly prepared salsas.

Barona's award-winning restaurant collection currently includes nine distinct dining venues: the intimate Barona Oaks Steakhouse featuring innovative steakhouse favorites and a world-class wine list in a fine-dining setting; the Branding Iron Cafe, a casual, 200-seat cafe overlooking the magnificent landscaped lakes of the Barona Creek Golf Club; the Ranch House Buffet, an 850-seat all-you-can-eat buffet; and Ho Wan Noodle Shop, showcasing the exotic flavors of Asia. Other dining options include Feisty Kate's, a 1950s inspired Malt Shop; the Barona Coffee Company featuring a variety of hand-picked and fresh-roasted specialty blends and espresso drinks; and game-side Jackpot Dining. For guests who prefer to dine in the comfort of their room, convenient 24-hour In-Room Dining is available.

About Barona Valley Ranch Resort & Casino

Blending the best of San Diego's most elegant resorts with the gaming excitement of Las Vegas, the Barona Valley Ranch Resort & Casino is San Diego's leading destination resort featuring 400 luxury guest rooms and suites, a 300,000 square foot casino, a lakefront wedding chapel, the AmBience Day Spa, a full-service events center, and the 18-hole championship Barona Creek Golf Club, rated the 3rd best resort course in California by Golfweek Magazine. For Barona Valley Ranch Resort & Casino reservations and information, visit www.barona.com or call toll free 888-7-BARONA (722-7662).

About Rubio's(R) Restaurants, Inc.

Rubio's Fresh Mexican Grill(R) (RUBO) is the creator of the Affordable Fast Casual Fresh Mexican Grill segment. Fresh, flavorful, bold, distinctive Baja-inspired food is the hallmark of Rubio's Fresh Mexican Grill. Rubio's(R) success was built on the "Original Fish Taco" and has grown to include a variety of craveable, grilled foods featuring Mahi-Mahi, shrimp, Langostino lobster, all white meat chicken, and lean carne asada (steak), slow-roasted carnitas (pork), fresh-made guacamole, and our famous salsas. The menu includes Street Tacos(SM), burritos, salads and bowls, tacos, quesadillas, low-fat, HealthMex(R) products with less than 20 percent of calories from fat, low-carb salads along with beer and Agave wine margaritas in most locations. Each restaurant design is reminiscent of the relaxed, warm and inviting atmosphere of Baja, California, a coastal state of Mexico. Headquartered in Carlsbad, Calif., Rubio's operates, licenses or franchises more than 150 restaurants in Calif., Ariz., Ore., Colo., Utah and Nevada. More information can be found at www.rubios.com.

SOURCE: Barona Valley Ranch Resort & Casino

Benedetto Communications Audrey Benedetto/Rana Kay, 619-236-8397 audrey@benedettopr.com 

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