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Rubio's Coastal Grill axes artificial flavoring, food coloring from menu

May 1, 2017

Rubio's Coastal Grill has removed artificial flavors and food coloring from its core menu. These changes are part of its "Made With a Mission" slogan, according to an announcement.

Rubio's is currently working to reduce sodium in all of its main menu items by the end of 2017.

Last year, Rubio's began to serve chicken and bacon raised without antibiotics, nitrates or nitrites added. It now features steak that it also calls "all-natural."