News

Robeks slashes franchise fees

May 17, 2013

Premium smoothie and juice franchise Robeks, eager to help franchisees take advantage of a market primed for small business success, is offering thousands of dollars in discounts to attract new entrepreneurs, according to a company press release. The chain is slashing its initial franchise fee 50 percent from $30,000 to $15,000 for a new Robeks owner, or from $52,500 to $30,000 for a new owner who signs on to open three stores. Veterans will pay even less — just $10,000 for the rights to open a Robeks franchise. For existing Robeks owners who wish to open another location, the fee is dropping to $0. The lowered (or eliminated) fees are part of an incentive program that Robeks is offering through July 1, 2014.

"Now is an excellent time to open a Robeks smoothie franchise, but we wanted to make it even better," said CEO Steve Davidson. "Our revenues continue to grow, and the demand for healthy foods continues to soar. The lending environment is beginning to ease up, too, and this program will make it easier for new business owners to put together the money they need to launch or expand their business."

Same-store sales for Robeks grew 6 percent from 2011 to 2012, and sales were up more than 6 percent in the first quarter of 2013, as customers embraced a revamped menu with innovations such as Greek yogurt smoothies, kale smoothies and an expanded line of fresh-squeezed fruits and vegetables, Davidson said.

Read more about growth.