News

Rising customer demand calls for new Daily Juice franchisees

June 28, 2013

Daily Juice will expand its presence in Austin, Texas, with the opening of the newest Daily Juice location at 3300 Bee Cave Road in Westlake Hills.

"Keeping up with customer demand because your product has become so popular is a great 'problem' to have. The Daily Juice franchise model has proven overwhelmingly successful for us," said John Martin, Daily Juice co-founder and CEO.

Daily Juice's exceptional culture, magnetic and memorable customer experience and strong operating system coupled with a rapidly growing and underserved consumer demand for organic juice bar options that are delicious, nutritious and competitively priced make it perfectly poised for growth, Martin said.

Global Industry Analysts reported that juice consumption recorded strong sales in developed and developing markets in the face of the economic recession. Demand for juices, and fruit juices in particular, continues to rise mainly due to increasing consumer awareness of the health benefits of a balanced diet. The global juices industry reached a worth of almost $84 billion in 2010, after recording yearly growth in excess of 2 percent for the four preceding years, according to MarketLine.

Martin and his team have ambitious plans for Daily Juice, with a new franchised operational model, refreshed brand and store format in place.

Earlier this year Daily Juice Group LLC completed its capital raise on a valuation of $5 million in funding from a private equity group. The capital will be used to build a support team at the corporate headquarters, including franchise operations, marketing and site selection.

The company plans continued franchise expansion through other major metropolitan markets in Texas, such as Dallas, Houston and San Antonio, before expanding into other prime markets, including California, Florida and Colorado. Martin expects to have almost 100 juice bar locations open by the end of 2016.

"The level of growth we have experienced so far gives me great confidence that these numbers are well within our reach," Martin said.

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