October 29, 2013
In honor of Veterans Day, Red Robin Gourmet Burgers will give away one free Tavern Double burger to each veteran or active duty military guest who shows their military ID, proof of service or who are in military uniform on Nov. 11.
Red Robin's Red's Tavern Double burger includes two classic-sized, fire-grilled beef patties topped with melted American cheese, lettuce, tomato and Red's Secret Tavern Sauce on a toasted sesame bun, served with Bottomless Steak Fries.
Red Robin also announced its support for the Heinz "Our Turn to Serve" campaign to assist in raising funds for the Wounded Warrior Project. The campaign encourages guests to use their smartphone to scan a QR code on the back of any Heinz Ketchup bottle at Red Robin restaurants, which leads guests to a website where they can write their own "thank you" message to an active duty or retired military service member. Heinz will donate $1 to Wounded Warrior Project for each "thank you" and an additional 57 cents for each message shared on Facebook, Twitter or Instagram through the campaign, up to $250,000, a news release said.
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