News

Red Mango launches cold brewed coffee, iced and frozen latte lines

July 11, 2014

Red Mango today announced the launch of its new Iced Coffee Collection featuring artisanal cold-brewed coffee, as well as iced and frozen lattes.

"We all know the traditional way to prepare iced coffee is to first make hot coffee and then cool it down, and pour it over ice to serve," Founder Dan Kim said in a company press release. "Many times you'll end up with a glass of diluted, watery iced coffee. To combat that, people brew coffee that is twice as strong, but it still has a bitter taste. We will be using a process that until now has typically been available only at local coffeehouses – a cold-brew system. The coffee that is created, which is more of a concentrate and takes 8 to 12 hours to produce, has less acidity than hot brewed coffee. It's actually the hot water that draws out the coffee bean's oils causing the acidity, which is prevented with our method and makes for a smoother experience for our customers."

American consumers spend on average $21.32 on coffee per week, according to data compiled by Statista, a statistics portal. Statista also revealed that when deciding where to purchase their preferred coffee, consumers rated the taste of the coffee as a key buying-factor, according to a Red Mango.

"In understanding how important the taste of coffee is to American consumers, we made the key decision to use only roasted Lavazza beans, grinding them onsite at each store location, and utilizing this cold-brewing system," Red Mango Vice President of Marketing Jim Notarnicola said in the release. "Across the United States, we will be the first large franchise organization to use this artisanal method."

Lavazza Tierra brand coffee beans are a 100-percent Arabica product made using the green coffees exclusively from three small-scale coffee-growing communities in Columbia, Honduras and Peru, the release said. Lavazza Tierra coffee is Rainforest Alliance Certified, indicating that it has been grown and harvested with environmentally and socially responsible practices.