News

Red Mango heads to Mexico

December 1, 2011

Red Mango has announced its first international franchise agreement in an exclusive deal with Cinemex, a leading national chain with 184 movie theaters operating across Mexico. Cinemex will own and operate the Red Mango franchise with a goal of making Red Mango the leading frozen yogurt brand in the country. The first Red Mango locations are expected to open in Mexico City beginning 2012.

"This is a major milestone, and I am especially pleased that we are expanding Red Mango internationally from the U.S. with one of the world's great companies," said Barry M. Barron, Sr., chief executive officer of Red Mango. "Cinemex brings resources which make them an experienced partner for rapid and high-quality development in Mexico. It is a perfect way to launch our efforts to expand the brand internationally."

Details of the announcement include introducing Red Mango kiosks immediately into movie theaters in addition to developing an undisclosed number of free-standing stores.

"Mexican consumers, in general, and the 65 million customers of Cinemex theatres, in particular, are already familiar with frozen yogurt," said Jaime Rionda, Cinemex's commercial director. "In all our endeavors we strive to be the leader and to provide the best offering in the market. My task was to find the best frozen yogurt in the world to bring to Mexico, and we have done exactly that by choosing Red Mango."