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Quiznos launches Torpedo sandwich promo
June 7, 2009
DENVER —Quiznoshas announced the launch of its "Where Do YouTorpedo?" promotioon, giving consumers the chance to win $10,000 for demonstrating how to eatToasty Torpedosandwiches, whether in an unusual place or while doing an unexpected activity.
Beginning today, fans of the sandwich can upload pictures or videos showing where or how they've eaten a Toasty Torpedo sub towww.toastytorpedo.com, accompanied by a brief description and optional musical soundtrack.
Visitors to the site register to vote whether an entry is "Mmmm... Toasty" or "Not Toasty," and are then automatically entered into a sweepstakes for a chance to win free Toasty Torpedoes for an entire year. At the contest's conclusion, Quiznos will invite people to choose their favorite of the top 10 entries as determined by user voting. The winner will be announced on Aug. 3 and honored with a $10,000 cash prize, while all 10 finalists will receive free Torpedoes for a year.
To inspire fans about how and where they might enjoy a Toasty Torpedo, Quiznos has released a short video detailing a cross-country Torpedo adventure, capturing real-life consumers eating Toasty Torpedoes in each of the 50 states. Created by Red Popsicle, producers of the documentary film "10 MPH," the video will be distributed online and available onwww.toastytorpedo.com.
Quiznos is using social media channels to raise awareness of the contest, building upon its existing Facebook and Twitter presence. Quiznos has redesigned its Facebook page to offer contest information and updates, while the irreverent @QuiznosToaster Twitter persona is sending consumers on a virtual scavenger hunt, giving clues to find Quiznos gift cards hidden at locations around the country.
The Toasty Torpedoes are available for a limited time, are priced at $4 and come in five varieties, each made individually to order, including:
- Italian: Pepperoni, spicy capicola, ham, mozzarella cheese and red wine vinaigrette topped with crisp lettuce and chopped tomatoes
- Big Kahuna Tuna: Tuna salad, cheddar cheese, sliced banana peppers topped with crisp lettuce and chopped tomatoes
- Pesto Turkey: Thinly-sliced oven-roasted turkey, red wine vinaigrette, mozzarella cheese and basil pesto topped with crisp lettuce and chopped tomatoes
- Turkey Club: Thinly-sliced oven-roasted turkey, crisp bacon, red wine vinaigrette, mozzarella cheese and mayo topped with crisp lettuce and chopped tomatoes
- Beef, Bacon & Cheddar: Thinly-sliced roast beef, crisp bacon, mayo, cheddar cheese, and mustard topped with crisp lettuce and chopped tomatoes
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