News

Qdoba selects 90octane for search engine marketing

August 7, 2012

Qdoba Mexican Grill has selected Denver marketing agency 90octane to strategize and implement a foundational search engine optimization (SEO) program as well as a paid search campaign focused on brand development and new customer growth.

90octane collaborated with web development group Mode Set to fuse site functionality and design with SEO, accounting for multiple factors such as page load time, site architecture and content requirements. The paid search campaign – which features click-to-call functionality – targets location-specific searches for fast casual Mexican food or catering and directs searchers to Qdoba.com. Both programs promote the Qdoba brand platform, "Food for People Who Love Food."

Founded in Denver in 1995, Qdoba has more than 600 restaurants in 42 states and the District of Columbia, and is a wholly owned subsidiary of Jack in the Box Inc.

90octane is a conversion-driven marketing agency and provider of response-based online tactics such as search engine marketing, online advertising and microsite design.

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