STRATEGIC PARTNERS
May 13, 2016
Qdoba COO Keith Guilbault will take over as the brand's president, effective June 3, when CEO Tim Casey resigns, according to a press release from Jack in the Box Inc, the chain's parent company.
"We're grateful to Tim for the outstanding job he did in overseeing the strategic repositioning of our Qdoba brand," said Lenny Comma, chairman and CEO for Jack in the Box.
"Shortly after joining the company in 2013, Tim oversaw a comprehensive review of Qdoba's brand strategy and took immediate steps to strengthen the brand, including closing underperforming locations, driving menu innovation, developing a new restaurant prototype, and rolling out a customer-friendly, all-inclusive pricing structure."
Guilbault has served as COO since March 2016, responsible for company and franchise operations and operations support services. He was previously SVP and CMO for the company's Jack in the Box brand.
"I have every confidence in Keith's ability to build upon Tim's accomplishments and to continue strengthening Qdoba's position in the fast casual mexican category," Comma said. "His experience spans virtually all areas of restaurant operations and marketing, as well as franchising, and he's more than proven his leadership capabilities in several key management positions with our Jack in the Box brand."
Guilbault joined Jack in the Box in 2004 as a regional VP in central California and subsequently held several positions of increasing responsibility, including division VP of brand innovation & regional marketing.
